Our Story
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Quality and Innovation
AURA Parfum deeply values authenticity and encourages the seeking of products that feel personal and financially easy to our customers. The beauty industry is always changing and shifts in preferences arise with it. Our focus remains on creating high-quality innovative perfumes. Hence, our approach on pH activated fragrances. We are focused on establishing and maintaining clear values in creating high quality products. We are committed to using premium ingredients to provide unique scents. We reject the idea of establishing a performative identity, only true authenticity.
Why pH?
Individuals now are more drawn to layering fragrances and seeking out ways to personalize the products they purchase. Additionally, consumers are simultaneously more value driven, making affordability a must in consideration to our products. Affordability is not the only factor that goes into consumer behavior, the lasting duration of the perfume is a major factor aside from the actual scent of the perfume.
Our founder, Duh, observed that many people complain their perfume does not last long enough on them throughout the whole day. The duration a perfume lasts on an individual can be based on many factors and one of them is the body’s pH level. Hence, one person’s perfume can last longer on them than on another person. Two people might not activate the same scent notes, making it unique to the person. AURA perfumes can be used under another perfume as the base note of the scent, allowing the layering of perfumes. New formulations are specifically tested to extend the fragrance scent wear throughout the day.
Our Mission
"Your Expression, Your Story"
Our brand’s mission is to portray fragrance as an experience where the product adapts to an individual's skin chemistry. There is a modern desire for individuality and authenticity where not everyone wants to smell the same and have their “signature scent”. A perfume or fragrance that feels personal allows an individual’s personality or aura to show through. It’s a perfume that leaves an impression most importantly on the user.